Redi-Mail Direct Marketing aumenta su negocio con el software PrintNet de GMC (En inglés)

Artes Gráficas (Enviado por: Jorge Estebaranz) , 27/11/06, 00:00 h

GMC Software Technology ha anunciado hoy que Redi-Mail Direct Marketing está obteniendo un aumento tanto de la productividad como del negocio usando PrintNet, al poder mejorar la capacidad de personalización para sus clientes.

Redi-Mail is a leading provider of data management, direct marketing, mail and fulfillment services for strategic personalized communications. Redi-Mail processes over five million mail packages a week for marketing agencies and other clients in automotive, banking, retail, insurance, non-profit and pharmaceutical industries.

Personalized communication remains a strong growth opportunity for commercial printers, and Redi-Mail has expanded their print-on-demand capabilities to capture more of this market. “We offer customers the latest technology in personalization and customization to take on jobs that others can’t do. With PrintNet, we’ve also added capabilities like variable signatures, custom matrices and on demand printing. As a result, we’ve significantly grown our business across various industries,” said Allen Spokane, Vice President of IT, Redi-Mail Direct Marketing.

PrintNet offers Redi-Mail state-of-the-art personalization, along with scalability to handle growing volumes of direct mail and fulfillment work. Jobs typically number several million pieces, all variable. “Because PrintNet software is so robust, we are comfortable running millions of images,” said Spokane. PrintNet seamlessly outputs the data streams to Océ continuous feed printers and Xerox cut sheet printers without modifications.

“Marketers are becoming more and more sophisticated in their direct marketing strategies, and they rely on experts like Redi-Mail to make their complex campaigns a reality. We are proud to be able to provide the quality technologies and solutions allow Redi-Mail to deliver millions of documents and outstanding results for clients every day,” stated Dr. René Müller, CEO of GMC Software Technology.

Redi-Mail prepares sophisticated variableapplications using complicated matrices of conditional content and logic embedded within a document. Signatures, logos, and images can change on the fly. “The complexity of the applications makes them particularly challenging, but PrintNet makes it possible to do a complete matrix of on demand variable data,” Spokane said. “Ninety-nine percent of our set up time involves integrating variable data with copy, and PrintNet helps the set-up staff work much faster.”

In addition, PrintNet online proofing and approval is saving Redi-Mail time and money, and increasing convenience for their customers. Now Redi-Mail layout staff can create variable documents much faster, and PrintNet online proofing helps turn jobs around more quickly.

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About GMC Software Technology

The New Standard in personalized communications, GMC Software Technology’s PrintNet™ software suite is a powerful, integrated solution for designing, composing and producing customized print and electronic documents. PrintNet software features ease of use and implementation, advanced data input and handling, platform and printer independence, and multi-channel output support for rapid application development and time-to-market advantages. GMC is a global company, headquartered in Switzerland, with offices throughout Europe, the US, Canada, Latin America and Asia. The GMC group of companies employs Carnegie Mellon Institute’s Capability Maturity Model^®Integration (CMMI) for total quality assurance, and is ISO 9001:2000 certified. For more information, please visit www.gmc.net.

About Redi-Mail

As a leading provider of marketing support services, Redi-Mail Direct Marketing combines world-class technology with secure, state-of-the-art data management and production facilities to offer complete mailing and fulfillment services. Redi-Mail’s data collection services include list sourcing, database management, data entry, Web site development and hosting, as well as outbound email and fax programs. Laser production capabilities include cut sheet, continuous form and MICR printing. Redi-Mail’s production encompasses two shifts, producing over five million pieces of mail per week through both hand and machine assembly. List sourcing and list management are available for a variety of targeted audiences including healthcare, business-to-business and consumer data. Redi-Mail also provides sample fulfillment and distribution services as well as data validation for the pharmaceutical and life sciences industries. More information about Redi-Mail Direct Marketing can be accessed at www.redimail.com.

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